Professional SEO Ideas For E-Commerce Marketers
August 28, 2016
Organic search traffic remains as the biggest referral source for the majority of websites. In Google alone, more than one hundred billion searches are carried out in a month. Search engine optimization is a large area. It cannot be carried out by a single person. It is a team work. If you are looking to reap best returns in your business, you need to do SEO.
There are several SEO and website design companies that guide you from scratch. You need to search and outsource your business to the best SEO for profitable results. You can also browse on the internet by typing SEO Canada to get in touch with SEO experts in the industry. If you are thinking to learn a bit more about SEO, you need to read the following tips.
Create unique optimized descriptions:
Do not publish default product description as given by your manufacturer. You need to be creative when you are doing SEO for your business. Ensure to research keywords and include those keywords in each description. It should be unique, short and crispy. When you improve the description contents, you can easily enhance the ranking of your website.
Most people do not know this trick and leave the description box blank. Though it comes under on-page SEO process, you need to check on it for best results. If you are hiring an SEO expert, then he/she would take care of on-page and off page optimization. You do not have to spend time in drafting and uploading the contents. Ensure to add all your keywords in both meta description and description area. It does magic in search engine results page.
Do not forget image optimization:
It is another important thing you should not miss to do while optimizing the website. Photos and images should be optimized using targeted keywords. If you are adding images to the products, you need to use keywords according to the product name, manufacturer, model and make.
You can also think about adding brief image descriptions with keywords for each and every product image. It mostly depends on upon the layout and design of the store. Google will scan your image when it is not able to find any valuable data. This way, there are chances for your website to appear in the search engine results.
Create valuable contents:
Content marketing is an important process in SEO. It is the most reliable and fastest ways to get excellent traffic on your website. It is also best for e-commerce sites and blogs. You have to be careful when creating and posting contents in your site. It should be useful to readers.
The readers should feel satisfied when they read your contents. When you want to see follow-through and referral traffic, you can share your contents on social channels like Facebook, Twitter, LinkedIn, etc. If you are uploading videos on your site, ensure to share to websites like Vimeo and YouTube. Create engaging and interesting photos so that you can share on Pinterest and other social platforms. Get contents from your customers to fill up stories, testimonials and opinions column.